Sponsorship, Endorsement and Merchandising provides a comprehensive and highly practical explanation of the law relevant to these increasingly important areas of business. It synthesises a variety of current practices to provide clear guidance on all aspects of negotiating and drawing up contracts, examining both the basic points of contracting and the unique requirements of each type of agreement in this area. The 2nd edition reflects the rapid development of the subject since publication of the acclaimed first edition.
* Comprehensive and highly readable work on a fast growing area of marketing
* Includes a greatly expanded section on sports sponsorship
* Practical approach, including a question and answer section, specimen clauses and draft agreements.

Contents:How sponsorship works.; Sponsorship contract negotiation.; Sponsor’s rights. ;Sponsor’s obligations.; Obligations of sponsored party.;Merchandising.; Endorsement.; Sponsorship taxation. ;Basic contract points. ;Appendices.