Description
Mastering trademark registration, protection and enforcement under the Trademarks Act 2019
In today’s competitive business landscape, trademarks are more than just legal formalities – they are powerful tools for brand protection, commercialisation and long-term growth. This book is a comprehensive guide intended to assist entrepreneurs, SMEs, legal practitioners, in-house counsel and students understand and navigate the complexities of trademark registration in Malaysia.
Balancing theory with practice, the book simplifies the registration process with the Intellectual Property Corporation of Malaysia (MyIPO), offering a step-by-step roadmap from the basics of trademark law to post-registration management and enforcement.
It clarifies everything from eligibility criteria and application preparation to responding to objections, addressing infringement and maximising the commercial value of trademarks through licensing and franchising.
With real-world examples, case analyses and expert insights, readers will learn how to avoid common pitfalls, save time and costs and strengthen their brand strategies.
Crafted in clear and accessible language, this book bridges legal principles with practical business applications, making it an indispensable resource for anyone looking to safeguard and leverage their intellectual property.
Key Features
• Comprehensive yet practical: Step-by-step guidance on registration, maintenance, management and enforcement.
• Clear explanations of fundamental concepts tailored for businesses and non-IP legal practitioners.
• Practical examples and case analyses addressing common challenges with workable solutions.
• Expert tips to reduce costs, avoid errors and enhance the strategic value of trademarks; special coverage on emerging issues such as digital trademark challenges, international registration and evolving trends under the Trademarks Act 2019.
• Discussion on how trademarks can be leveraged as commercial assets through licensing and franchising.
Table of Contents:
1. Trademark – Understanding the Basics
2. The Legal Framework – Trademark Laws in Malaysia
3. Preparing for Trademark Registration – Search and Strategic Considerations
4. The Application Process – A Step-By-Step Guide
5. Responding to Objections and Refusals – Practical Tips and Strategies
6. After Registration – Maintenance and Renewal
7. Leveraging Your Trademark – Licensing, Franchising, Assignment, Collaboration
8. Trademark Infringement and Disputes – Prevention and Resolution
9. Resources and Tools for Trademark Registration – A Comprehensive Guide
About the Author:
Hafiz Zubir brings over a decade of specialised experience in intellectual property law, with expertise spanning trademark infringement, copyright disputes, invalidation proceedings, and IP commercialisation. He has been recognised as an Accredited Trainer under the Human Resource Development Corporation, Ministry of Human Resources.
Furthermore, he has self-published two e-books on copyright law and publishing contracts, respectively, and his scholarly article has been published by the Japan Patent Office. With a blend of professional expertise, academic depth, and practical training, he is a trusted voice in the evolving field of intellectual property.
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