- International perspective: written by judges and leading academics from the US and Europe
- Focus on intellectual property rights as a whole: with an emphasis on the common theoretical underpinnings of copyright, patent, and related rights (trade secrets, contract rights)
- Identification of expanding rights as a trend that has important and novel pro- and anti-competitive implications
Expanding the Boundaries of Intellectual Property
RM50.00
Author: Rochelle Dreyfuss, Diane L. Zimmerman, and Harry First
Published: 29 March 2001
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1:Ambush Marketing
2:The Evolution of Ambush Marketing Laws
Part B- Ambush Marketing: United Kingdom and European Union Law
3:Trade Marks and Merchandising
4:Passing Off, Copyright, and Decisions and Related Rights
5:Symbols and Emblems
6:Sui Generis Protection against Ambush Marketing By Association
7:Licensing, Broadcasting, and Exhaustion
8:Advertising and Trade Regulation
9:Selling Tickets or Using them for Promotional Purposes
10:Civil and Criminal Proceedings and Border Control
Part C: Ambush Marketing: Laws around the World
11:Australia
12:Canada
13:New Zealand
14:South Africa
15:United States
