- International perspective: written by judges and leading academics from the US and Europe
- Focus on intellectual property rights as a whole: with an emphasis on the common theoretical underpinnings of copyright, patent, and related rights (trade secrets, contract rights)
- Identification of expanding rights as a trend that has important and novel pro- and anti-competitive implications
| Category: | Intellectual Property |
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New to this Edition:
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Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event’s official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing ‘ambush marketing’ specific legislation both in the UK and other countries.
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KERLY’S LAW OF TRADE MARKS AND TRADE NAMES,16TH EDITION
ALL PRICES ARE SUBJECT TO CURRENCY FLUCTUATIONS. PLEASE CALL FOR PRICES.
Kerly”s Law of Trade Marks and Trade Names has provided expert guidance on all aspects of UK trade mark law since 1894. Through a mix of insightful commentary and up-to-date analysis of case law and legislation from the UK and Europe, it is the reference for the provision of clear and authoritative advice.
The 16th edition sees a major update with the inclusion of three new chapters on topics including the average consumer, Brexit, and the defining characteristics of trade marks. It also analyses the highly significant European trade mark reforms – the greatest change to trade mark law for 20 years.
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Some of the key new features of the 16th edition include:
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- A new chapter dedicated to the average consumer identifying relevant characteristics, factors that influence the level of attention, and discussion of where it is (and is not) deployed.
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