Sponsorship, Endorsement and Merchandising provides a comprehensive and highly practical explanation of the law relevant to these increasingly important areas of business. It synthesises a variety of current practices to provide clear guidance on all aspects of negotiating and drawing up contracts, examining both the basic points of contracting and the unique requirements of each type of agreement in this area. The 2nd edition reflects the rapid development of the subject since publication of the acclaimed first edition.
* Comprehensive and highly readable work on a fast growing area of marketing
* Includes a greatly expanded section on sports sponsorship
* Practical approach, including a question and answer section, specimen clauses and draft agreements.
Authors: Abdul Shukor Ahmad Publication Date: Aug 2019 ISBN: 9789672187967 Previous Edition: 9789839908343, 1st Edition Format: DUO (Hardback + Proview) Country: Malaysia
Law and Commerce : The Malaysian Perspective addresses wide-ranging aspects of commercial law which include, but is not limited to, conventional contract, e-contract, sale of goods, agency, hire-purchase agreement, negotiable instruments, franchising, banking transactions and consumer protection.